
Christian Kiefer is a visionary leader redefining wellness in hospitality. As CEO and Founder of Spa Wellness Project Management, he has developed two standout brands, Rayya Wellness and Wellbeings Holistic Healing which together operate in 21 hotels across the region, with several more launches planned for 2025. His mission: to deliver wellness that is ethical, accessible, sustainable and tailored for both operators and guests.
Under his leadership, Rayya Wellness operates across 12 UAE locations, while Wellbeings Holistic Healing has grown to 9. Both brands reflect Christian’s commitment to long-term, quality-driven partnerships and consistent guest experiences. In 2024, he was recognised as “Best Innovator” at the World Spa & Wellness Convention in Dubai, and he now serves as a judge for the 2025 World Spa and Wellness Awards in London.
Christian’s influence extends beyond his businesses. He has been a featured speaker on The Hotel Show and The Leisure Show, offering deep insight into how integrative wellness can be embedded into hotel operations. With eight global industry awards under his belt including “Best Wellness Brand in the Region”, he is widely regarded as a pioneer in the Middle East’s wellness evolution.
His career began with Steiner Transocean, managing spa experiences on luxury cruise liners. After earning a degree in Spa Management in Miami, he rapidly progressed through the ranks, later moving to the Middle East in 2010, where he helped shape the region’s wellness scene. He has held senior roles with Starwood MENA and EMAAR, where he developed high-profile spa projects like the Palace SPA. As CEO of Dreamworks Spas, he scaled the business into the UAE’s largest spa chain, leading to a successful exit in 2020 with a portfolio of over 20 hotel spas.
Today, Christian continues to lead the charge in hospitality wellness setting new standards through innovation, integrity and impact.







































