Dean Rossilli’s leadership at DAMAC Hotels & Resorts has redefined luxury hospitality through bold vision, strategic foresight and a deep understanding of cinematic storytelling. As Senior Vice President, he has positioned DAMAC Hotels, Resorts and Paramount Hotels as global benchmarks for innovation, sustainability and immersive guest experiences ushering in a new era for the industry.
He pioneered the development of a high-performing commercial team that successfully aligned revenue strategies across both DAMAC and Paramount portfolios. This agile, cross-functional approach established new profitability benchmarks and enabled the group to respond swiftly to market dynamics, strengthening its competitive edge.
With a deep appreciation for the legacy of Paramount Pictures, Dean has revitalised the brand by forging strong ties with the studio and launching seasonal campaigns inspired by its most iconic films. From Willy Wonka-inspired activations to broader storytelling-driven initiatives, he has infused Paramount Hotels with a sense of nostalgic luxury that celebrates creativity and distinguishes the brand in a crowded market.
Dean led the integration of the Global Hospitality Alliance (GHA) programme across Paramount Hotels, marking the brand’s first global loyalty platform. This connected Paramount’s Hollywood glamour to a global audience of over 24 million travellers, expanding its visibility and fostering long-term guest loyalty through cinematic, experience-led stays.
Sustainability has also been a cornerstone of Dean’s leadership. Under his direction, properties like Paramount Hotel Dubai and Paramount Hotel Midtown implemented major eco-conscious measures, including the elimination of plastic bottles, the creation of sustainable gardens and sourcing from local producers. Dean’s CSR initiatives extended beyond operations, forming impactful community partnerships with organisations like the Al Jalila Foundation and launching staff-led environmental activities such as desert clean-ups.
Internally, Dean drove a cultural shift rooted in employee wellbeing, significantly improving staff retention by reducing turnover from 32% to 22%. This was achieved through enhanced accommodations, upgraded dining, improved wellness offerings and the creation of spaces that foster pride and purpose among team members ultimately translating into elevated guest service and operational excellence.
Through these initiatives, Dean Rossilli has reinforced Paramount Hotels’ brand authenticity by staying true to its cinematic roots while positioning it as a global leader in experiential luxury. His work has elevated the brand’s storytelling power, blended Hollywood heritage with contemporary indulgence and embedded sustainability and community at the heart of the business. Under his guidance, DAMAC Hotels & Resorts and Paramount Hotels continue to set new standards across the global luxury hospitality landscape.
