
Ossama Charrouf has been instrumental in shaping the trajectory of Jannah Hotels & Resorts, delivering a commercial turnaround marked by bold strategy and measurable success. Leading a team of 35 across Sales, Revenue, Marketing and E-Commerce, he has driven the group to exceed USD 20 million in revenue in 2024 alone, a 76% increase from the post-COVID benchmark and achieved more than 500,000 guest check-ins across the portfolio.
His standout achievements include the successful opening of Jannah Executive Hotel Apartments, a key addition to the brand following an extensive 18-month renovation and reclassification to a deluxe hotel apartment. Ossama’s leadership extends beyond financial milestones; he has been a catalyst for digital transformation, sustainability initiatives and utility optimisation, enhancing operational efficiency while elevating the guest journey.
Internationally, Ossama has taken Jannah Hotels & Resorts to the global stage. He has represented the brand at world-renowned trade shows and forums, including ITB Berlin, World Travel Market, Arabian Travel Market, FHS, SKIFT, and HSMAI. He has also forged strategic tourism board partnerships through targeted international roadshows across Korea, Italy, Germany, the UK, Scotland and KSA boosting the group’s visibility and expanding its influence in key feeder markets.
With over 20 years of experience spanning hotel operations, commercial strategy and executive leadership, Ossama has become a powerful force in the hospitality industry. As a core member of the Executive Committee, his relentless drive, strategic foresight and results-oriented approach continue to raise the bar. His legacy is one of transformation, performance and purpose with ambitious plans already in motion for 2026 and beyond.







































