Paul Bridger, Chief Operating Officer of Rove Hotels, has led the brand through a year of major milestones, marked by rapid expansion, strong financial performance and a firm commitment to sustainability and team development.
He spearheaded the launch of Rove Home, introducing over 3,000 branded residences in the UAE in just 18 months. These properties offer hotel-style services at competitive prices, disrupting a luxury-heavy market. He also led the opening of Rove JBR, completed in five weeks and now the highest-rated hotel in Dubai with occupancy surpassing 90% in its first week.
Under Paul’s leadership, Rove operates over 4,000 rooms with 3,000 more in the pipeline, including new openings in Ras Al Khaimah and Sharjah. The brand recorded its best-ever commercial performance in 2024 and earned top scores in Dubai’s online reputation index.
Internally, Rove boasts a Team NPS of over 70%, with 40% of staff promoted or transitioned into new roles in 2024. Half of its GMs are women, with three named among the region’s top 100. All hotels hold Green Key and Dubai Sustainable Tourism certifications, reflecting Paul’s sustainability focus.
