In the heart of culinary innovation, UNOX MENA charges to the front, transforming kitchen landscapes by integrating artificial intelligence (AI) into its cutting-edge oven technology. UNOX creates intelligent technology tailored for professional cooking processes, offering steadfast support to individuals and businesses navigating the daily challenges of building their success. Comprising over 650 individuals, including 200 located internationally, the UNOX Team boasts a multidisciplinary group of professionals. Among them are over 50 experts, including physicists and mechanical, chemical, and aerospace engineers. Their collective focus is on innovative research and development, dedicated to infusing intelligence and technology into various cooking processes. Leading the MENA region is Matt Roberts, a seasoned leader with nearly 15 years of industry experience in the dynamic world of food service manufacturing. Hailing from Liverpool’s vibrant food service hub, Matt’s journey began in his father’s building company, where summers of hard work shaped his problem-solving skills. A graduate of the University of Sheffield, he soon found his passion in the catering industry, becoming a highly motivated Business Development Manager. His career milestones include pivotal roles at Counterline Ltd, Victor Manufacturing Ltd., and IMC/ Britannia Ventilation (Middleby Corporation), where he successfully set up a Middle East office. Since 2018, Matt has been at the helm of UNOX MENA, first as Regional Director and now as Managing Director, leading the team to unprecedented heights. Beyond sales, he oversees accounts, order processing, corporate chefs, and marketing teams. In 2022, he expanded UNOX’s global footprint, opening offices in Riyadh, India, and South Africa. Matt envisions the Dubai Experience Centre as an extension of UNOX’s Italian headquarters, reflecting its journey from its JLT offices established nearly five years ago. With a five-year plan aiming for 20% year-on-year growth, Matt’s vision includes new offices, demo kitchens, and country managers in India, Riyadh, and Egypt. We met Matt to talk about high-tech oven innovation, a new headquarters in Dubai, and what’s to come this year.
The Integration
2015 marked a pivotal moment for UNOX as they seamlessly incorporated five core AI-driven technologies: ADAPTIVE.Cooking, CLIMALUX, SMART.Preheating, AUTO.Soft, and SENSE.Clean. The overarching goal was to empower ovens to consistently produce optimal cooking results autonomously, mitigating the need for constant chef intervention. By strategically deploying sensors throughout the cooking chamber, UNOX’s ovens can detect nuances such as humidity, food temperature, and portion size and even track the number of portions during a cooking program. This wealth of data enables the oven to dynamically adjust cooking parameters, ensuring perfection with every culinary creation.
In 2023, UNOX unveiled the CHEFTOP.X and BAKERTOP.X, introducing a new era of interactive cooking. The mastermind behind this culinary evolution is the revolutionary DIGITAL.ID operating system, engaging users to optimise cooking results while promoting energy, water, and cost efficiency.
The Birth
Roberts reflects on the simplicity of an oven—a chamber with fans and the ability to manipulate heat and humidity. However, after three decades of mechanical innovation in combi ovens, the peak of their performance was on the horizon. The introduction of AI became a transformative leap, allowing significant changes in how the oven cooks, interact with chefs, and learns. With AI, UNOX created the most powerful combi oven yet, promising a journey just at its inception.
The Advantage
AI in UNOX ovens leaves no room for kitchen errors and the OPTIC.Cooking accessories are at the forefront. This feature allows the oven to identify placed food, initiating cooking programs automatically. Post-cooking, the oven actively seeks feedback from chefs, adapting its programs based on their responses. Recognising the environmental impact, UNOX introduced SMART.Energy technology, offering advice on efficient oven usage and addressing the bulk of the carbon footprint during the usage stage. The user experience is elevated with features like voice recognition in the CHEFTOP.X and BAKERTOP.X, turning the oven into a sous chef, accessible to chefs of all calibres.
Chef-Centric Cooking
Chefs now wield unprecedented control with CHEFTOP-X™, adjusting to their needs instantly. The oven learns from post-cooking feedback, adapting to the chef’s preferences. Remote operation, voice control, and automated cleaning notifications redefine kitchen processes, transforming UNOX ovens into indispensable sous chefs.
User-Friendly Interface
Contrary to misconceptions, UNOX’s AI-powered ovens are designed for accessibility. The 16″ bright interface panel allows seamless program management and intuitive interaction. The high-definition display enhances the user experience. The customisable home screen, adorned with vibrant widgets, prioritises user preferences. Achieving perfect cooking results is as simple as a touch of a button, and with Digital.ID users can even video call technical or chef teams directly from the panel for on-site training or assistance.
A Competitive Edge
The CHEFTOP.X and BAKERTOP.X emerge as culinary powerhouses, symbolising a revolution in food service. The integration of AI empowers UNOX to enhance cooking speed, improve uniformity, detect food loads accurately, manage chamber climate precisely, boost energy efficiency, and streamline the cleaning process. The X-Generation ovens are poised to redefine culinary excellence with an iconic design and technological supremacy.
Customer Feedback and Future Frontiers
With installing ovens for new customers in the Middle East underway, UNOX anticipates gathering valuable feedback. The unveiling of a €24m innovation hub in Italy reflects UNOX’s commitment to continuous innovation, aiming to perfect cooking processes by analysing digitised food data. UNOX’s goal of releasing new technology every 18 months promises exciting prospects, though details remain shrouded in anticipation.
Global Expansion and Charitable Initiatives in 2024
UNOX doesn’t merely sell ovens; they provide solutions. With a regional headquarters covering the Middle East, Africa, and India, UNOX aims to have a presence wherever its ovens are supplied, offering aftersales support and training. The brand-new Experience Centre in Riyadh and UNOX Lounges in various nations are set to open doors in early 2024. UNOX’s commitment to charitable initiatives, such as its collaboration with the Red Crescent during Ramadan, remains steadfast.
UNOX MENA’s AI-powered ovens transcend the ordinary in culinary innovation, promising a future where technology and gastronomy dance harmoniously. UNOX is committed to culinary excellence, sustainability, and a future where every kitchen, regardless of size or expertise, can achieve perfection.