Abu Dhabi Convention Bureau, a division of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is looking to the European market for incentive travel, meetings and events (MICE) diversification.
TCA Abu Dhabi has confirmed its involvement in IMEX Frankfurt 2017, the worldwide exhibition for MICE.
Commenting on expectations, HE Saif Saeed Ghobash, Director General of TCA Abu Dhabi, said: “2016 was a record-breaking year for Abu Dhabi in terms of visitor numbers, with an estimated 2.2 million visits made for business travel purposes, and we have ambitious targets to grow this to three million business visitors by 2021.
“Our partners will validate that Abu Dhabi offers the necessary intrinsic industry support to succeed as a hub for business travel, including world class infrastructure and exhibition facilities such as ADNEC, which reflect the diversity and resilience of the emirate’s MICE sector.”
The delegation will comprise an 18-strong portfolio of products, including representatives from Abu Dhabi Chamber of Commerce and Industry, Yas Island (pictured above), a selection of leading hotels and resorts, destination management companies, tour operators, and the emirate’s national airline, Etihad Airways.