Swiss-Belhotel International (SBI) has entered into a management agreement with Omniyat Real Estate.
The deal is part of SBI’s continued expansion into the GCC and will see them operating two hotels in Kuwait – Swiss-Belboutique Bneid Al Gar and Swiss-Belresidences Al Sharq which are both expected to open in 2018.
Laurent A. Voivenel, Swiss-Belhotel International’s senior vice president, operations and development for the Middle East, Africa and India (pictured right), said: “We are very proud to debut the Swiss-Belboutique and Swiss-Belresidences brands in Kuwait that is one of the key growth markets for us in the GCC.
“The hospitality Industry in the country is witnessing a remarkable growth at the moment and we are truly grateful to Omniyat Real Estate for having given us this great opportunity.”
The steady growth of tourism in Kuwait, with a vision to welcome 440,000 visitors annually by 2024 is fuelling demand for more quality hotels.
Dr. Abdullah Abdulsamad Marafi, owner and general manager, Omniyat Real Estate, said: “We are very pleased to partner with a reputed operator like Swiss-Belhotel International who is well-placed to meet the needs of the domestic market in accordance with the best international standards.
“Both Swiss-Belboutique Bneid Al Gar and Swiss-Belresidences Al Sharq are being developed for discerning domestic and international travelers looking for world-class accommodation in Kuwait.”
Corporate travellers accounted for 70% of total visitor arrivals in Kuwait in 2016. However, Kuwait is actively working to diversify its guest segmentation in order to secure the projected levels of growth over the coming years.
Leisure travel spending is expected to rise by 4.5% per annum reaching KWD1,939.1 million in 2026, following an annual growth rate of 8.7%.