Emaar Hospitality Group and the Jabal Omar Development Company have signed a management agreement for the flagship Address hotel in Makkah.
This marks the first expansion of Address Hotels and Resorts to Saudi Arabia.
Mohamed Alabbar, chairman of Emaar Properties, said: “We are honoured to mark the expansion of Address Hotels + Resorts, the premium luxury hotel brand under Emaar Hospitality Group, to Saudi Arabia with the signing of this important management contract with Jabal Omar Development Company.
“As an iconic development situated near the Grand Mosque, Jabal Omar Address Makkah will appeal to visitors from across the world by offering distinctive value propositions including its central location, attentive service and extensive amenities that meet the needs of visitors.”
His comments were echoed by Olivier Harnisch, CEO of Emaar Hospitality Group.
He said: “Saudi Arabia is one of our focal destinations to expand the footprint of our hotel brands. The Jabal Omar development stands out for its unique design features and amenities, and will appeal to religious visitors as well as investors.”
Yasser Faisal Al-Sharif, chief executive officer of Jabal Omar Development Company, said: “We wanted to ensure that the Jabal Omar Address Makkah stands out for its unique brand identity and exceptional service standards.”
He added that Address Hotels and Resorts has proven expertise in managing world-class luxury mixed-use projects.
“By choosing a brand that has its roots in the region, we are confident of delivering a hospitality choice that will support the goals of Saudi Vision 2030 to promote religious and cultural experiences,” he said.