More than 50,000 visitors are expected at Dubai International Hospitality Week (DIHW) which is taking place at Dubai World Trade Centre (DWTC) from 18-20 September.
The event encompasses a number of trade shows including GulfHost and The Hotel Show.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “The hospitality sector has long been a key pillar of Dubai’s tourism industry and the emirate’s wider economy. The dramatic growth we’ve seen in the sector over the years is testament to the attractiveness of Dubai as an investment prospect and a destination that prides itself in offering an environment that facilitates and supports business success.
“We are therefore very pleased to launch Dubai International Hospitality Week as a platform enabling the region’s hospitality players to come together, exchange knowledge and learnings, and create valuable opportunities for future growth.”
The scale of DIHW is unprecedented for the global hospitality sector, said a spokesperson for the event, bringing together more than 2,000 of the world’s top hospitality brands from across the Middle East, the Americas, Europe, Asia and Africa.
The full spectrum of products and services required to operate hospitality businesses – whether global hotel chains, fine dining restaurants, quick service outlets or independent coffee shops – will be showcased at DIHW, the spokesperson added.
More than 50,000 visitors, including buyers from groups including Crowne Plaza, Fairmont Hotels & Resorts, Hilton Hotels & Resorts, IHG and Marriott among others, will be making key purchasing decisions during the show.
There are currently more than 800 hotels under construction in the MENA region, which is over 200,000 rooms according to STR Global, with an urgent requirement for furnishings, equipment, technology and hardware to enable completion as quickly as possible.
Other events that are taking place as part of DIHW include The Leisure Show, The Speciality Food Festival (DWTC), SEAFEX Middle East (DWTC) and yummex ME.