Hilton has confirmed it will be launching its midscale Hilton Garden Inn brand in Jeddah.
A deal has been agreed, with Distinguished Real Estate Arrows Company, which will see construction of a new build six storey tower block commence next month, with Hilton managing the property by 2021.
Carlos Khneisser, vice president, Development MENA for Hilton, said: “Hilton Garden Inn has a well established presence in Saudi Arabia, having pioneered its introduction to the Middle East with the opening of Hilton Garden Inn Riyadh Olaya in 2009.
“The mix of business travellers and domestic tourists visiting Jeddah make it ideally suited to quality midscale accommodation and this property will allow us to begin to serve a new section of the market in complement to our existing upscale and luxury offering.”
Hilton Garden Inn Jeddah Hamad al Jaser Street will consist of 155 guest rooms.
Fouad Bin Abdallah Bin Mohammad Talha of Distinguished Real Estate Arrows Company said: “In diversifying our business in to the hotel sector it was important for us to work with a well-known international operator with whom we can continue to build a partnership.
“We are confident that the market in Jeddah has a need for additional affordable hotel supply and hope to work with Hilton on a broader basis to spur further growth.”
Hilton has nearly 8,000 rooms under construction across Saudi Arabia.