Sandra Simone Leibrock has joined Shangri-La Hotels & Resorts as director of sales & marketing and will be overseeing two properties in Muscat – Shangri-La Al Husn Resort & Spa and Shangri-La Barr Al Jissah Resort & Spa.
She will also lead the repositioning efforts of Shangri-La Al Husn Resort & Spa as a private standalone resort distinct from adjacent sister property Shangri-La Barr Al Jissah Resort & Spa comprising of two hotel wings, Al Waha and Al Bandar.
Speaking of her appointment, Sandra said: “I am delighted to join these iconic properties in Muscat. For almost 12 years Shangri-La Barr Al Jissah Resort & Spa and Shangri-La Al Husn Resort & Spa have set the standard for hospitality in Oman.
“I look forward to bringing both resorts in a new direction as we enter a new era with Al Husn evolving into an ultra-luxury offering distinct from adjacent sister property while strengthening Al Waha and Al Bandar hotels wings as the ultimate family holiday destination in the region.”
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Welcoming Sandra to the new role, resort general manager Juergen Doerr said: “We are delighted to have Sandra join us in Muscat. I am confident that with her extensive experience, she will continue to maintain our position as a market leader.”
In her new role, Leibrock will be responsible for sales, event sales, catering sales, marketing, communications with a focus on driving revenue and contributing to the marketing and business strategy of the flagship property.