A portfolio of leading hotels resorts, tour operators and attractions representing Abu Dhabi’s tourism industry will travel to Berlin, Germany to showcase the best of the emirate at one of the world’s largest travel trade exhibitions.
Led by Abu Dhabi Tourism and Culture Authority TCA Abu Dhabi more than 50 partners and stakeholders will join the trade mission from 9-13 March at ITB Berlin to highlight the diverse appeal of the emirate and its hotels and attractions as a world-class destination for travellers.
Mubarak Al Nuaimi director promotions and overseas offices TCA Abu Dhabi said: “ITB is one of the world’s largest and most important travel exhibitions and one that we have been participating in for more than a decade. We set up our office in Frankfurt 10 years ago and have witnessed considerable growth.
Germany is our sixth largest international source market and since 2010 German guest arrivals have increased at an average rate of 22% per annum which adds up to an increase of 172% in the past five years.
“Hotel guests from Germany are up 7% in comparison to 2014 and reached a new record of almost 150000 hotel guests in 2015. On average German hotel guests stay for four nights and generated almost 620000 guest nights last year. With our expanding portfolio of attractions we aim to encourage longer stays and further growth in our German visitors market” he said.
Among those joining the TCA Abu Dhabi delegation will be the Sheikh Zayed Grand Mosque Center responsible for the fourth most popular landmark attraction in the world the Sheikh Zayed Grand Mosque – according to TripAdvisor’s 2015 Travellers’ Choice Awards.
Jumeirah at Etihad Towers will also join the delegation and look to cement recent impressive growth in guest nights from across Europe and double-digit growth from Germany over the past 12 months.
Also joining the delegation will be a number of destination management companies and tour operators including Destinations of the World 1001 Events Orient Tours Planet Travel and Tours Premier Travel and Tourism and SNTTA Emir Tours.
As part of the pavilion in Germany TCA Abu Dhabi will also be promoting its Cruise Abu Dhabi options to promote the city and emirate as a cruise destination. The objective is to encourage more cruise liners to home port in the UAE capital while increasing awareness amongst tour operators about Abu Dhabi as a destination.