Anchor Food Professionals were saying cheese, literally, at Gulfood this year as they promoted their new range of products.
“We took the chance to launch our Anchor soft cream cheese two months ago. That is one that we are demonstrating here on the stand,” said general manager – foodservice, CAMEA, Fonterra Brands Middle East.
“The second is another mozzarella. Both blend themselves to the trends we see here across the Middle East. Really soft cream cheese in a Philadelphia style is what are customers are used to, that’s what we have developed.”
He said that while the Anchor brand has been successful in the region, he believes the advent of the European-style cheese will only add to its success.
“We are very excited, last year we managed to grow by double digits, for many brands across the region, the last 12-18 months have frankly been quite difficult,” he said.
“We have got a great product here and so we are working very closely with our customers to help them grow their business and if we can help them make money it is good for them and good for us. The next 12-18 months are going to be very positive.”
