Dubai College of Tourism (DCT), a vocational education institution established as part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has underlined its commitment to building a network of world-class tourism professionals with the launch of a series of new training initiatives available for enrollment at the industry focused learning facility.
Building on its extensive range of vocational courses, the college has introduced a Summer Tourism Camp that aims to provide children between the ages of 10-13 years old with hands-on experience of working in the industry. With an emphasis on practical learning, the camp will cover a broad range of activities from cooking classes to day trips in Dubai, giving students an opportunity to learn more about the industry and Dubai’s diverse tourism proposition including hospitality, retail, events and the culinary arts. DCT Summer Camp is now open for registration for attendance starting from July 7 to July 18, 2019.
Additionally, DCT has announced a series of Summer Short Courses, to be conducted by seasoned industry professionals. These range from the ‘Principles’ series for beginners, with courses in retail, marketing, event management and travel agency operations; to intermediate courses hosted under the ‘Master Classes’ series, which include courses in Digital Marketing, Branding and Experiential Marketing.
Adding to the roster of vocational courses available through the college, DCT will also offer students a 30-hour ‘English for Hospitality’ programme, developed to help them learn specialised communication skills needed when dealing with customers or colleagues. Prospective students who enroll by 1 June 2019 will receive an Early Enrolment Discount of 15 per cent when signing up for these industry-leading courses.
Commenting on the new additions to DCT’s vocational training courses, Essa Bin Hadher, General Manager of Dubai College of Tourism said: “The launch of the new training courses further cements our position as the primary enabler of human capital in Dubai’s tourism and hospitality industries. At DCT, we are committed to nurturing and educating students by helping them to develop their practical knowledge, industry experience and personal skills. We are confident that our latest courses will assist in equipping students with the relevant tools to allow them to work and succeed in the city they call home.”
As part of its participation at Arabian Travel Market 2019, DCT celebrated the success of one of its key programmes – Dubai Way, an e-learning platform developed for industry professionals working across various touchpoints of the tourism experience. From hospitality and retail to the domestic transportation service, Dubai Way has exponentially grown over the last two years since its launch at ATM 2017 and now features over 170 lessons that together in 2018 provided over 200,000 hours of learning content. The platform also includes a new module on Dubai Sustainability Tourism providing an in depth knowledge of the three pillars of sustainability; environmental, economic and social. This new programme helps learners to understand the role they play in championing sustainability across their industry and how they can contribute to increased energy efficiency by implementing environmental practices.
The latest training module, Dubai Way 3 is set to launch in June 2019.
More details on the Summer Short Courses are as below:
| Course topic | Date |
| Principles of Event Management | 26 – 27 June |
| Principles of Retail | 12 – 13 July & 29 – 30 July |
| Principles in Marketing | 3 – 4 July |
| Principles of Travel Agency Operations | 30 June – 2 July |
| Intermediate | |
| Master Class in Digital Marketing | 11 July |
| Master Class in Branding | 14 July |
| Master Class in Experiential Marketing | 17 July |
