Emirati Coffee, the first Emirati homegrown specialty coffee roastery, has revealed a record-breaking growth of 3,135% on online purchases in 2020, spurred by robust demand from consumers for high quality specialty coffee during the Covid-19 pandemic.
The highest recorded online purchase was registered in the first two months of the pandemic starting March 22, 2020, when the UAE started the sterilisation campaign in an effort to contain Covid-19, when sales rose to a 1,763% increase compared to the previous months recorded from January 11 to March 21, 2020.
Emirati Coffee supplies specialty coffee to more than 160 outlets internationally and in the UAE. The company sources the highest-scoring specialty coffee from over 30 origins.
“Coffee was already the number one e-commerce grocery product before 2020 but the pandemic boosted the growth due to greater consumption at home. Coffee buyers cut back on trips to the supermarket and coffee drinkers can’t go to the cafés. Consumers resorted to online purchases and with the availability of our own delivery fleet, they were able to get their hands on their cup of coffee,” says Mohamed Ali AlMadfai, CEO.
Emirati Coffee is the first coffee company in the region which is vertically integrated in the supply chain with Agri-Tech projects at the farm and producer levels, a roastery wholesale business supplying roasted coffee to HORECA clients, a new retail experience boutique opening in YAS Mall Abu Dhabi, and a Café vertical named ‘Knowhere’ expanding operations in the Kingdom of Saudi Arabia.