Swiss hospitality firm inks management agreement with Hadia Abdul Latif Jameel Group for Mövenpick Hotel and Apartments Al Tahlia, filling a gap in the market for branded extended-stay accommodation. 
The new agreement marks the group’s first hotel and apartment property in Jeddah and is set to open in 2017.
The Swiss hospitality firm has signed an agreement with real estate and investment company, Hadia Abdul Latif Jameel Group, to manage the 164-unit Mövenpick Hotel and Apartments Al Tahlia Jeddah, which will command a sought-after location on Hail Street, close to Jeddah’s major commercial, financial, consular and shopping districts.
With the modern-day corporate traveller in mind, the property, part of a high-profile mixed-use development, features predominantly suites, an all-day-dining outlet, a casual fine-food Indian restaurant, a gym with two spa treatment rooms, and four meeting rooms.
“It’s a flexible hotel and apartment model that caters to both short- and long-stay clients, capitalising on the gap in the market for branded extended-stay accommodation,” explained Andreas Mattmüller, Chief Operating Officer, Mövenpick Hotels & Resorts Middle East and South Asia.
Mövenpick Hotel and Apartments Al Tahlia will be located next to Jameel Square, a Grade-A office building also developed by the Hadia Abdul Latif Jameel Group, that is occupied by local and multinational blue-chip corporate tenants.
“This modern property with its prime location and efficient design, will provide Jeddah’s growing corporate community with a fresh new concept that caters to their business and leisure needs right on their doorstep.” added Osama Al Haddad, president, Hadia Abdul Latif Jameel Group.
Mövenpick Hotels and Resorts plans to increase its KSA footprint by one-third, from a current 10 properties (3,907 keys) to 15 (5,204) by 2018. Upcoming projects include Mövenpick Hotel City Star Jeddah, opening this year, Mövenpick Residences Al Khobar (2017), Mövenpick Hotel Financial District Riyadh (2017) and Mövenpick Hotel Heraa Jeddah (2018).
