With the recent success of the of the newly opened Four Seasons, Dubai on Jumeirah Beach Road, the hotel chain has announced its plans for the development of a second property to appear in the region in the complementary location at the heart of the city’s International Finance Centre.
The DIFC hotel is expected to open in 2016 and is set to be conceived as a sophisticated oasis where international business travellers in particular and where local executives will find a favoured place for informal meetings, entertaining colleagues and celebrating the day’s achievements.
Commenting on the new signing, Allen Smith, president and CEO, Four Seasons Hotels and Resorts explains, “our entry into Dubai has been extremely well received by locals and global travellers alike, and we are very pleased to be able to offer them a second Four Seasons experience in the city, together with our partner Bright Start, we introduced Four Seasons to the Dubai market last year and raised the standard for luxury hospitality in this incredibly competitive market.”
Also commenting on the new addition, Shahab Lutfi, CEO of Bright Start elaborates stating, “in line with His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai’s vision for Dubai, we believe our latest investment in the hospitality sector will further open up opportunities for continued growth and contribute to Dubai’s status as a major luxury tourist destination. The strategic location within DIFC was carefully chosen to cater to high end business travellers and will be of the highest quality,” states Shahab Lutfi, CEO of Bright Start which also owns Four Seasons Resort Dubai at Jumeriah Beach. Four Seasons Hotels and Resorts has set the benchmark in luxury hospitality over the past 50 years and has proven to be the right partner for our Jumeirah Beach resort, of which we are very proud. We are delighted to further this partnership for the DIFC hotel and believe the strength of the brand, which is synonymous with luxurious travel, will allow us to take a strong leadership position. The synergies of the two properties, beach and city, under one brand were very compelling.”