
World Class UAE, the region’s leading beverage competition, is back, with the UAE’s most talented bartenders invited to join this transformative program celebrating creativity, innovation and mixology.
With a lineup of exciting new challenges focusing on taste, theatre and technique, bartenders will have the opportunity to push their craft to new heights to impress renowned judges from across the world. Those applying will be challenged to reimagine perfumery in cocktails, understand the balance between showmanship and sophistication, as well as master the technical foundations that separate good bartenders from World Class champions.
The World Class UAE 2025 Competition will kick off with studio sessions that will form the basis of bartenders’ submission. Oud Awakening will challenge bartenders to focus on taste and explore the rich history of scent through a perfumery workshop. During the hands-on nosing and sampling experience, they will reimagine the perfume as cocktail ingredients, learning to blend perfume profiles with mixology skills.
Symphony in Blue ups the ante with a focus on theatre, crafting an innovative tasting ritual using the legendary Johnnie Walker Blue Label. Bartenders will be tasked with transforming their cocktail creations into artful performances, while finding the perfect harmony between style and substance.
As the competition heats up, the final challenge before the semi-finals, Sub-Zero, will refine competitors’ technique, mastering the art of staying cool under pressure while incorporating innovative methods into their craft. Whether turning ice into an art form or perfecting sub-zero flavor extraction, this challenge will delve into the technical foundations of each bartender’s skillset.
As the competition progresses, the top 10 finalists will be rewarded with a once-in-a-lifetime trip to the Johnnie Walker Weekender in Scotland. This exclusive trip promises camaraderie, inspiration and an unforgettable celebration of their shared passion.
“This is an exciting journey for bartenders – a chance to hone their skills, showcase their flavour and hosting skills, all whilst making connections and sharing knowledge,” said Jenna Ba, World Class UAE Lead at Diageo.
The grand finale in May will crown the World Class UAE 2025 champion, who will claim the honor of representing the UAE at the World Class Global Finals in Toronto, Canada—proving that mixology is more than just a craft; it’s an art form.
Now in its 16th year, the World Class program has set the benchmark for excellence in bartending within the global beverage industry. Since its inception in 2009, it has transformed cocktail culture, inspiring over 450,000 bartenders worldwide through training, education, and opportunities to showcase their craft. Iconic brands like Ketel One, Tanqueray No. Ten, and Johnnie Walker will feature prominently as participants strive for a place in the semi-finals and finals.
Get ready to polish your glassware and sharpen your bartending skills as the World Class UAE 2025 Competition has officially started!
Bartenders can register their interest at diageoworldclass@umamicomms.com, with submissions officially open until 1st March 2025.