Six Senses Southern Dunes, The Red Sea and Six Senses AMAALA, pioneering wellness-led luxury resorts set among the Saudi landscape, announce the appointment of Zainab Tunkar as Cluster Director of Marketing & Communications. In her new role, Zainab will guide the resorts into their next chapter, one further defining its presence and the other poised for its debut, shaping a narrative rooted in thoughtful communication, experiential storytelling, and an elevated brand identity grounded in authenticity and purpose.
Tunkar brings over a decade of experience within Saudi Arabia’s luxury hospitality landscape, having held senior marketing leadership roles across some of the region’s most distinguished brands. Her career includes leading brand and communications strategy for The St. Regis Riyadh, as well as contributing to high-profile pre-openings and conversions such as JW Marriott Riyadh, alongside experience with international luxury brands including Sofitel. Her background spans strategic brand development, PR and partnerships, integrated marketing, digital optimization, and large-scale pre-opening launches. Known for crafting narratives that resonate with both local and international audiences, she is uniquely positioned to elevate the brand presence of Six Senses Southern Dunes, The Red Sea and Six Senses AMAALA across the Red Sea.
A visionary thinker, Tunkar has built a reputation for developing marketing initiatives that balance deep cultural understanding with strong commercial focus. Her industry recognitions highlight not only her dedication to excellence but also her ability to inspire teams to innovate, collaborate, and deliver meaningful results. With an approach to marketing grounded in emotion, purpose, and connection, she brings a perspective that aligns seamlessly with the Six Senses philosophy and supports the growth of both resorts as leading destinations for wellness, sustainability, and immersive travel.
“I’m humbled to be entrusted with an important role across The Red Sea and AMAALA, overseeing two remarkable resorts, each defined by its own character, landscape, and experience,” said Tunkar. “Six Senses operates beyond traditional hospitality, with a focus on meaning, intention, and connection. My focus is to strengthen brand understanding while contributing to the elevation of both destinations—setting standards alongside the great leaders I work with and learn from, leading with purpose, and shaping stories that deepen our connection with guests.”
In her newly appointed role, Tunkar will oversee all marketing and communications functions for both resorts, guiding strategy across digital platforms, partnerships, content creation and holistic storytelling. Her leadership will ensure that every touchpoint reflects the resort’s commitments to wellbeing, sustainability, and elevated service.
