At the Future Hospitality Summit, Duncan O’Rourke, CEO of Premium, Midscale & Economy MEA APAC at Accor, shares his outlook on the next phase of regional growth and what defines meaningful expansion in today’s hospitality landscape. O’Rourke discusses the evolution of luxury in a Middle Eastern context, the importance of investing in people, and how purpose-led development continues to shape Accor’s strategy across global markets.







































