Citymax Hotels have announced three new projects set to pop up across the region further adding to the mid-scale hotel brand’s extensive portfolio of affordable, family friendly hotels, with a new Citymax hotel in Al Barsha which will be within walking distance of Mall of the Emirates and the Dubai Metro, featuring 120 rooms with a City Café, an all-day dining restaurant concept for the group, plus one additional Bar.
Additionally, the hotel group will be adding a new hotel in Business Bay and the property is anticipated to be ready to welcome guests in early 2017. With a light, airy 2-storey high atrium lobby, three restaurants and bars plus meeting rooms and extensive banqueting facilities, Citymax Hotels Business Bay will set new standards within the budget hotel category. Rooms will be larger than other standard budget hotels, featuring additional built-in bedding to comfortably accommodate up to 4 people, appealing to families and young singles travelling together.
Discussing the new properties, Russel Sharpe, COO, Citymax Hotels explains, “There is so much growth potential in Dubai for budget and mid-scale hotels, and we are working hard to secure our share of the booming family travel market by offering affordable and appealing rooms. Additionally, we have great plans to also appeal to the new millennial traveller by implementing free wifi in all of our new hotels. What makes us different here at Citymax is that we want to cater to people from all walks of life, and the market is already full of luxury product offerings, we also offer our in-house all day dining restaurant, City Café, something that other mid-scale and budget properties do not offer, they often think that because it is a budget hotel, it does not have to have a strong F&B offering, that is where we are also tapping into the needs of market.”
