In a remarkable journey spanning 18 years, tashas has thoughtfully crafted its culinary identity as the ‘original premium café concept’ in the UAE. The iconic brand first opened in Johannesburg, South Africa in 2005. Nine years later, the first international outlet in Jumeirah opened in 2014 and has since grown to 21 restaurants worldwide. As tashas celebrates this milestone, we take a look at the history of this beloved brand and its guests through the years.
tashas has won over loyal guests by staying true to its philosophy of creating dishes with fresh, carefully selected ingredients made to order. The menus brilliantly combine flavours in unique ways—with each tashas store having its own signature menus that leave lasting impressions on every guest. Throughout the years, the growth of tashas presents a joyful balance between its Classic and Inspired By menus, which showcase creativity and warmth with each simple dish. Giving away complimentary cookies to kids at the counter has since become an endearing custom, embodying the brand’s spirit of generosity.
As its story evolves, tashas guests have had the opportunity to be the first to try out upcoming menu items before the official introduction. This fosters a sense of connection and collective excitement between the brand and its loyal guests.
Alia, a long-time diner at the Jumeirah outlet, shares her thoughts on what makes the outlet special: “The café’s charm lies in the hospitality and warmth brought by the team and the assurance of customer satisfaction at every visit. Most importantly, I commend their unwavering dedication to quality control.” She embarked on her dining experience with the iconic Chicken Vol au Vent, while the Texas Salad stands today as her favourite since her first visit years ago.
Within these walls, relationships are forged, with the café’s team members transcending from traditional roles to become cherished companions. Alia’s voice resonates as she says, “The entire team is passionate and loving! Our dearest Precious has become a very special friend and loving member to myself, my family, and my friends! And Dada has been a true cornerstone since the early days of tashas Jumeirah.” Amid the array of outlets, the original store in Jumeirah remains Alia’s timeless refuge, where memories are made with every visit.
A treasured hospitality institution, tashas is set to embark on a new chapter with the launch of a new range of desserts across all its locations in the UAE. The unveiling of the delightful Mocha & Vanilla Slice offers a glimpse into the rich tapestry of creations yet to be discovered.
Within tashas’ 18th anniversary echoes the sentiments of its long-time diners, resonating with their unwavering support. CEO and Founder of Tashas Group, Natasha Sideris encapsulates this sentiment: “We take this moment to extend our sincere gratitude to our tashas customers and invite them to continue on this journey with us. None of this would have been possible without their amazing support and loyalty.”
As we step into the month of celebrations, tashas announces a special anniversary campaign to encourage guests to share a snapshot of their cherished moments at their favourite tashas —tagging and following @tashascafeae with the hashtag, #tashasturns18. Three lucky winners will be randomly selected to receive tashas vouchers worth AED 1800, and a tashas Café Classics cookbook.
This celebration is one of tantalizing delights, shared narratives and cherished bonds—everyone is welcome to partake in this feast of flavours, where every dish is an invitation to create moments that endure.
For more information, please visit the nearest tashas location or explore the menu online at www.tashascafe.com.
